‘Squid Game’ Season 3 sets a new Netflix record with 60.1 million views in three days, becoming one of the platform’s top non-English series ever.
Netflix’s “Squid Game” returned in spectacular fashion with its third and final season, immediately setting a new platform record by drawing 60.1 million views within its first three days of release.
Dropping on a Friday, the latest installment outpaced every previous Netflix debut measured over the same initial weekend window, vaulting it onto the streamer’s all-time list as the ninth most-watched non-English series ever.
This milestone is particularly striking when placed alongside the performance of Season 2.
That chapter premiered on December 26, 2023—a Thursday—and gathered 68 million views across its first four days (December 26–29), at the time marking the largest debut week of any show in Netflix history.
It eclipsed the record then held by the hit series “Wednesday,” which posted 50.1 million views during its premiere week in 2022.
While Season 2’s four-day count benefited from a full Thursday-through-Sunday measurement period on Netflix’s Monday-to-Sunday Top 10 lists, Season 3’s 60.1 million tally covers just Friday through Sunday of its debut week, underscoring the extraordinary viewer demand that built even faster around its launch.
In addition to its record-smashing premiere, Season 2 had vaulted into Netflix’s list of most-popular non-English series of all time, landing at No. 7 shortly after its debut. Season 3’s strong start suggests it may continue to climb the overall charts in the weeks ahead.
Beyond its raw numbers, the narrative stakes of Season 3 remain as intense as ever.
We follow Seong Gi-hun (Lee Jung-jae) back into the lethal arena of the Squid Game, this time on a mission to dismantle the deadly system from within.
His goal is nothing less than an uprising: to overthrow the Games themselves and force the enigmatic Front Man (Lee Byung-hun) to answer for the lives that have been lost.
As Gi-hun navigates alliances and betrayals, the season promises to deliver both heart-stopping suspense and a deeper exploration of the show’s themes of economic inequality, human desperation, and the lengths people will go to survive.
With its unprecedented viewership and high-stakes storytelling, “Squid Game” Season 3 cements itself not only as a monumental cultural phenomenon but also as Netflix’s latest blueprint for global hitmaking.
