Justin Bieber’s surprise album Swag tops Billboard’s fan poll, earning over 40% of the vote and beating new releases from BLACKPINK and TWICE.
Justin Bieber is back in the spotlight with Swag, his surprise new album that has officially taken the top spot in Billboard’s latest fan-voted music poll.
Released without prior notice on July 11, Swag received over 40% of the vote, making it the most popular new release of the week among music fans across the country.
The 21-track album dropped early Friday morning, just hours after teaser billboards appeared in cities like New York, Los Angeles, Atlanta, and even Reykjavík. The cryptic ads featured Bieber with his wife Hailey and their son Jack, alongside the album title and a few song titles—sending fans into a frenzy online.
By midnight ET, the full project was live on streaming platforms, marking Bieber’s first full-length release since 2021’s Justice, which topped the Billboard 200 for two weeks.
Despite competition from other major artists, Swag easily came out on top. BLACKPINK’s new track “Jump” earned 37% of the vote, followed by TWICE’s THIS IS FOR with 16%, and Tyla’s “Is It” with nearly 2%. Other artists like Clipse and Deftones also released new music, but none matched the fan excitement surrounding Bieber’s return.
Adding to the buzz, Bieber’s former manager Scooter Braun posted on Instagram praising the album, calling it “the most authentically Justin Bieber album to date.” He described the project as “beautiful, raw, and truly him,” a sentiment echoed by many fans online.
Swag blends pop and R&B with a more introspective tone, signaling Bieber’s growth as both an artist and a person. While there was no formal promotion, the album’s instant impact proves that the singer’s influence remains strong.
With streaming numbers climbing and fans rallying behind the new release, Swag is not just a comeback—it’s a statement.
