Gwyneth Paltrow steps in as Astronomer’s temporary spokesperson after the Coldplay kiss‑cam scandal, leveraging her ex‑husband Chris Martin link.
In the wake of last week’s now‑viral Coldplay kiss‑cam incident, Gwyneth Paltrow has stepped in as a “temporary spokesperson” for data‑automation company Astronomer.
In a tongue‑in‑cheek parody video released by Astronomer, Paltrow explains that she was “hired on a very temporary basis to speak on behalf of the 300‑plus employees” and answers a series of mock‑up questions that play off the frenzy around the concert mishap.
The uproar began on July 16 in Boston, when Astronomer’s CEO Andy Byron and Chief People Officer Kristin Cabot were unexpectedly featured on the giant concert screen during Coldplay’s kiss‑cam segment.
Rather than embracing the moment, both executives bolted out of frame, prompting Chris Martin to joke, “Either they’re having an affair, or they’re just very shy.” Within days of the incident going viral, both Byron and Cabot resigned from their roles at the company.
Astronomer seized the moment to redirect attention back to its core business. In the spoof video, on‑screen text poses incredulous questions such as “OMG! What the actual f—,” only for Paltrow to pivot and extol Astronomer as “the best place to run Apache Airflow,” celebrating the recent uptick in interest around data automation.
When another prompt begins, “How is your social media team holding—,” Paltrow cheekily switches to a different question altogether, underscoring the lighthearted tone of the piece.
Tapping Paltrow made extra sense given her personal connection: the actress was once married to Chris Martin. Her playful cameo not only injected some humor into the awkward scenario but also leveraged her star power to calm public curiosity and refocus the conversation.
Meanwhile, Coldplay has enjoyed a boost of its own. Billboard reports that, according to Luminate data, the band’s on‑demand audio streams jumped 25% in the days following the Boston show, rising well above their pre‑concert average of 28.7 million streams over the prior five‑day period.
Thus, both Astronomer and Coldplay have seen unexpected perks from a single, unforgettable kiss‑cam moment.
