Sydney Sweeney embraces comfort and confidence in her new role as HEYDUDE’s global spokesperson.
Sydney Sweeney, the 26-year-old actress known for her roles in Euphoria and The White Lotus, is making waves not just on screen but in the world of fashion too.
Known for her daring red carpet looks and stylish ensembles at high-profile events like the Met Gala, Sweeney has now partnered with casual footwear brand HEYDUDE as their new global spokesperson.
But despite her high-fashion moments, Sweeney reveals that she feels most herself when she can embrace comfort over glamour.
In an exclusive interview with PEOPLE, Sweeney opened up about her evolving fashion sense and how she stays true to herself, even in the spotlight. “I’m always really proud to be very unapologetically myself and the director of my own life,” Sweeney said.
This sentiment is at the heart of her new campaign with HEYDUDE, where she aims to redefine what it means to be a “dude” in the modern age.
Comfort Over Glamour
While Sweeney can pull off a glamorous look with ease, she admits that she prefers to be “Syd,” the version of herself that values comfort above all else when the cameras aren’t rolling.
“Fashion is a really fun way of embracing different sides of yourself,” she said. “Some days, I might feel very girly, some days, I might feel edgy. Others, I might feel like I want to be more laid-back.”
This laid-back side of Sweeney is reflected in her go-to “comfort” outfit: sweaters, T-shirts, and overalls paired with HEYDUDE shoes, specifically the Wendy slip-ins, which were the first pair she ever owned.
“I’ve definitely noticed that the brand’s really popular among young men,” Sweeney observed. But she sees the potential for HEYDUDE to appeal to a broader audience.
“I always gravitate towards brands that I want to bring to a younger female audience because I really think that this footwear is for everybody. Everybody should be comfortable and confident.”
Fashion as Self-Expression
For Sweeney, fashion isn’t just about wearing the latest trends or following what’s popular—it’s about expressing different facets of who she is. “It’s always going to change,” she explained.
“That’s what’s so amazing, especially about being a woman, is being able to embrace all the different sides of ourselves, because we are so multifaceted and there’s so much going on.”
This belief in the fluidity of style and self-expression is something Sweeney carries into her work as an actress as well. However, she takes a different approach when it comes to connecting with the clothes her characters wear.
Unlike the popular method-dressing trend, where actors fully immerse themselves in their character’s wardrobe, Sweeney prefers to explore the comfort and authenticity of her characters’ outfits.
Confidence in the Face of Criticism
As a public figure, Sweeney’s fashion choices are frequently discussed and debated online. But rather than letting the opinions of others affect her, she focuses on what makes her happy.
“If I put [clothes] on and I smile and I feel good [in them], then I know that’s what I want to wear,” she said. “I don’t really let other people dictate how I should feel or what I should be doing or wearing, because if I’m happy and it’s making me feel good, that’s what matters.”
This confidence and self-assuredness are qualities that Sweeney hopes to inspire in others, particularly young women.
Through her partnership with HEYDUDE, she’s not only promoting a brand she loves but also encouraging others to embrace their true selves, whether that means dressing up in a gown or keeping it casual in comfortable footwear.
Redefining What It Means to Be a “Dude”
Sweeney’s new HEYDUDE campaign is all about redefining what it means to be a “dude” in today’s world. “I think that this campaign really just pulls back the curtains and shows who I am behind the camera and inspires people to be confidently themselves,” she said.
For Sweeney, being a “dude” isn’t about fitting into a specific mold—it’s about being unapologetically yourself, no matter what that looks like.
As she continues to navigate her career and personal life in the public eye, Sweeney remains committed to staying true to herself and encouraging others to do the same. Whether she’s rocking a high-fashion look on the red carpet or lounging in her favorite HEYDUDE shoes, Sweeney is proving that style is all about confidence, comfort, and, most importantly, being yourself.
