Jennie is proving once again that she’s not content to simply follow the pop rulebook. The Blackpink star has tapped rising hip-hop dynamo Doechii for her latest single, “ExtraL,” the third drop from her eagerly awaited solo album, Ruby, set for release on March 7. This isn’t just another track—it’s a bold, boundary-smashing fusion where Doechii’s sleek, beat-driven sensibilities collide with Jennie’s signature pop flair.
In a video helmed by Cole Bennett of Lyrical Lemonade, the duo exudes cool confidence in matching white pantsuits, strutting through scenes that feel equal parts runway and revolution. A catchy refrain declares, “Do my, do my ladies run this, ladies run this?” serving as both an anthem of empowerment and a nod to their chic, unapologetic style.
Produced by the versatile Dem Jointz—whose resume boasts collaborations with icons from Christina Aguilera to Kanye West—“ExtraL” perfectly encapsulates a cross-genre cocktail that’s as audacious as it is addictive. It follows Jennie’s previous ventures, including the introspective “Mantra” and the infectious “Love Hangover” with Dominic Fike, signaling that her foray into solo artistry is as meticulously curated as it is innovative.
Beyond the studio, Jennie’s schedule is as ambitious as her sound. In tandem with Blackpink’s limited international tour—covering 10 cities worldwide, from Seoul’s electric atmosphere to the colossal stadiums of L.A., Chicago, Toronto, and New York—the release of Ruby feels like the launch of a new era. With the album promising 15 tracks featuring a stellar roster that includes Childish Gambino, Dua Lipa, FKJ, and Kali Uchis, Jennie is setting the stage for an unprecedented musical chapter.
With “ExtraL,” Jennie and Doechii offer more than just a track—they deliver a declaration. It’s a sonic manifesto for anyone ready to defy expectations, blending the polished allure of pop with the raw edge of hip-hop, and confirming that in today’s musical landscape, versatility is the ultimate power move.
